Travelling and Translations
Translations for travel and hospitality need to achieve a special balance:an inviting tone that’s authentic to the destination, yet expressed in a language that is familiar to the audience. At the same time, it’s important that every aspect of the translation accomplishes everything that the original material sets out to do.
As you know, translations have a significant impact when it comes to travel and hospitality, as most of the times, we advertise and travel, to places where our language might not be spoken. Therefore, translation comes in handy (very handy) in these cases.
Any company dealing in travel and tourism needs to be global, and consequently multilingual. Multilingual services play an essential role in their success. It’s important to translate your services into as many languages as possible to appeal to travelers worldwide and earn their trust.
But, how do we know which languages these travelers speak? First, we need to consider some facts.
The Travel industry in the global economy
And Where do travelers come from?
China is the leading outbound tourism market since 2012 and is continuously growing.The second largest market is the United States. In Europe, four countries feature in the top ten in terms of tourism spending: Germany, the United Kingdom, France and Italy.
Top languages for tourism translation
The languages spoken in those countries are the top ones to make travelers feel “at home” while requesting any service:
Russian is another language to consider: the spending power of Russian tourists strengthened and they have started to travel abroad more.
Organizing a successful trip is not an easy task. It involves booking flights, hotels, tours, documentation, etc. Travel arrangements are important and visitors to a website have to trust the services to be confident that their experience in a foreign country will be the best. They want to make sure that they will receive all the assistance they need, which is why they will always prefer all the information and advertising material to be clearly and easily accessible in their native language. Kindly check out our Interpretations App below:
You may be part of any of the following: own a travel agency or a hotel, you may publish travel guides, have a website with travel journals, offer brochures, or maybe you provide legal assistance to travelers. It doesn’t matter what services you provide; tourism and hospitality are one of the most globalized markets that benefits a lot from the additional exposure offered by professionally translated content.